At hype SWISS, we agreed on something very simple: Swiss telecom should be serious… but it doesn't have to be joyless.
Plans picked like fruit at the market, human support that actually answers, and a Swiss network built on 30+ years of experience.
Between internet, Wi-Fi, TV, landline and mobile, the industry loves to serve you an incomprehensible menu: 'downstream bandwidth', 'technology', 'options', 'conditions', fine print everywhere. You just want it to work — and you end up reading like you're sitting an exam. So we flipped the script: we simplified it, and added some flavor and vitamins.
We didn't wake up one morning saying 'hey, let's invent the internet'. We built on a solid network of skills — over 30 years of experience, top-tier Swiss partners, and strategic alliances that have proven themselves. Swiss, concrete, reliable: the kind of foundation that lets you promise quality, at the best conditions, for as many people as possible.
We had an insight: everyone understands a fruit, nobody wants to understand a phone plan. So we built offers you pick like at the market. You don't pick 'Option 4B — 300/60 Mbps with bundle thing' anymore… you pick a fruit, and you get it instantly.
Swiss telecom that gives you stable internet, Wi-Fi that reaches every corner of the house, TV that follows your pace, mobile that matches your life, and a landline for home or office. One very clear goal: quality + accessibility + best conditions, for as many people as possible. Growing quality fruits, accessible to everyone.
Apple, Banana, Orange, Strawberry. Each fruit has its own personality — you get the plan at a glance.
The day-to-day, in flow.
When it answers fast.
The vitamin-boosted classic.
Ultra premium.
No small print, no hidden fees. The price shown is the price paid.
A human replies in under 2h. In French, German, Italian or English.
100% Swiss. Zero data resale. Zero third-party tracking. The product is the fruit — not you.
One plan = one fruit. You understand in 3 seconds. If it's complicated, we've failed.
Former CTO at Sunrise. Obsessed with pricing transparency and human service.
Each fruit = a product. Each basket = a bundle. And Hype Bird is the guide — he presents the fruits, recommends baskets, and celebrates when you make a good choice.
Aya drew the first Hype Bird on a coffee napkin during our second meeting. The napkin is framed in our Geneva office.
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